Aydin Göcer, SES Audio
Aydin Göcer was born and lived in Turkey until he moved to Finland in 2000 at the age of 26. He came to Finland to work in the IT field, where he still is. Earlier on he got familiar with Finland by participating as a performer in several music and dance festivals eg. in Kaustinen, Ikaalinen and Tampere in the mid 90's. Aydin has been a Finnish citizen for several years now.
He took an interest in building loudspeakers several years ago, as a DIY enthusiast. The hobby evolved as he started to sell his DIY speakers on the internet to finance his next projects. It was then he noticed that people were quite interested in his work. He then decided to look into this more seriously with a proper business plan, name and registration. He took many carpentry classes, read about acoustics and electronics etc. and finally launched first SES Audio Design loudspeaker in 2008.
Soon Aydin learned that making loudspeakers is demanding, and selling them is even more demanding. More demanding than he thought. He sees it as a challenge, but not a problem, as long as he’s happy and satisfied in being able to design and make products exactly the way he wants them to be, without needing to compromise regarding the design, quality or material. In other words, he doesn’t set a price frame before he starts designing. Instead he just designs the way he wants, builds the speaker, and makes sure that he’s totally satisfied, and then calculates the price for the product. This way one can create unique looking pieces. Aydin realizes that his approach may be luxury, which most big manufacturers cannot afford to choose.
SES Audio Design collection will expand this autumn, first with Arte, a 2-way TL floorstander, and then another floorstander (name to be announced later), which will be SES top-of-the-line speaker. Arte will be already on display in Habitare exhibition in Helsinki, and both new models will premiere for audition in Tampere High End Show late September and Helsinki HiFi Expo in November.